T&S Fire Protection
The Project
T&S Fire Protection, a small fire sprinkler company in Ventura County with over 20 years of experience needed to establish a strong online presences. To meet their needs, I developed their brand identity, including a new logo, defined branding colors and fonts, and a fully optimized website with SEO strategies to boost their visibility.
The Problem
The challenge T&S Fire Protection faced was breaking into a market dominated by larger, well-established companies. They needed a logo that would differentiate tem and reflect their modern, professional approach. Additionally, their website had to stand out by being minimalist, easy to navigate and designed to appeal to both potential clients & partners.
Category
Construction
Client
T&S Fire Protection
Tools
Google Keyword tool, Ahrefs, Squarespace, Photoshop, Adobe Illustrator
Deliverables
Logo Design, Branding guidelines, Website Design, Website Build, Copywriting, Keyword Research
The Project
T&S Fire Protection, a small fire sprinkler company in Ventura County with over 20 years of experience needed to establish a strong online presences. To meet their needs, I developed their brand identity, including a new logo, defined branding colors and fonts, and a fully optimized website with SEO strategies to boost their visibility.
The Problem
The challenge T&S Fire Protection faced was breaking into a market dominated by larger, well-established companies. They needed a logo that would differentiate tem and reflect their modern, professional approach. Additionally, their website had to stand out by being minimalist, easy to navigate and designed to appeal to both potential clients & partners.
Category
Construction
Client
T&S Fire Protection
Tools
Google Keyword tool, Ahrefs, Squarespace, Photoshop, Adobe Illustrator
Deliverables
Logo Design, Branding guidelines, Website Design, Website Build, Copywriting, Keyword Research
Logo Design
We created a logo that represented T&S Fire Protection, professionalism and modern. We chose colors that people would associate with fire and font that was easy to read.
Sketches & Ideas
I developed over 20 initial drafts, only showing a few here. The custom lettering was intentionally designed with sharp, structured lines to mirror the nature of fire sprinkler pipes. Additionally, I incorporated a visual representation of a fire sprinkler within the logo to ensure immediate recognition of the company’s core service.
Color Variations
My color strategy was inspired by both the emotional associations and the direct symbolism of the colors meaning. I explored reds, yellows, oranges and blues. However, given that the company’s position as a smaller player in a competitive market it became clear that a bolder approach was necessary.
Final Color & Design
Ultimately I chose yellow as a primary color for its balance between visibility and meaning. Yellow is easier on the eyes compared to the red, it symbolizes safety, prevention and caution — Key attributes for a fire protection company It also evokes optimism and clarity, fostering trust in a brand centered on security and protection. Additionally, yellows high visibility is often associated with emergency and cautionary signage reinforcing the company’s commitment to reliability and responsiveness.
Web Design, Build & SEO
With the logo complete and T&S Fire Protection’s brand identity established, I moved on to building their website. I conducted thorough keyword research and competitor analysis to ensure SEO best practices were integrated from the ground up. The site includes a home, services, about us and a contact page all designed with a modern, user-friendly layout. I optimized meta descriptions and images for keyword relevance and ensured the site was indexed via Google Console.
The Results
Consistent Traffic Growth: 102% increase In 2021. Traffic increased steadily peaking during the few months we focused our efforts on content and Keyword strategy.
April 2021 Blog Launch: +69% visits (from 74 in March to 126 in April) | +116% pageviews (from 103 in March to 223 in April)
Strong Ad Impact (August 2022): +35% visits (from 160 in July 2022 to 217 in August 2022)