Tcharts
The Project
Tcharts needed a logo for their company, they wanted to appear as the new young adults but professional. Their goal was to create a brand identity that was visually easy on the eyes, considering the long hours accountants spend in front of screens. Additionally, the color palette needed to be gender-neutral.
The Problem
Tcharts faced the challenge of competing with well-established giants in the accounting software industry such as QuickBooks. To stand out, they needed a logo and brand that conveyed strength and professionalism while clearly communicating their unique identity in a crowded market.
Category
Accounting
Client
Tcharts
Tools
Figma, Traditional drawing tools, Adobe Illustrator and Photoshop
Deliverables
Logo Design
Category
Accounting
Client
Tcharts
Tools
Figma, Traditional drawing tools, Adobe Illustrator and Photoshop
Deliverables
Logo Design, Brand Guidelines & Web Design
The Project
Tcharts needed a logo for their company, they wanted to appear as the new young adults but professional. Their goal was to create a brand identity that was visually easy on the eyes, considering the long hours accountants spend in front of screens. Additionally, the color palette needed to be gender-neutral.
The Problem
“>Tcharts faced the challenge of competing with well-established giants in the accounting software industry such as QuickBooks. To stand out, they needed a logo and brand that conveyed strength and professionalism while clearly communicating their unique identity in a crowded market.
Logo Design
I developed a logo for Tcharts that positioned them as a modern, emerging brand in a competitive market. The emblem was designed to be bold and distinctive, standing strong among industry giants. I strategically selected a color palette where green symbolizes wealth and prosperity, while blues represented professionalism, and neutrality.
Sketches & Ideas
I developed over 40 initial drafts, focusing on the emblem as the centerpiece of the brand identity. These concepts explore various ways to incorporate accounting symbols, letter combinations and visual elements.
Color Variations
My color strategy was rooted in botth emotional and symbolic associations. After conducting research, I selected green and blue that are easy on the eyes on both dark and light backgrounds but also differentiate from their competitors.
Final Color & Design
The primary color was the green to help stand out as a modern up-and-coming company. The custom font was based on Shree Devanagari, but I refined it by adjusting the kerning and modifying the curves of all the letters except the initial ‘T’. The emblem itself is a combination of the T and C symbolizing a coin-representing wealth as well as unitizing the circle that represents unity, timelessness and balance.
The Results
Enhanced Brand Positioning: The logo and color scheme effectively met the client’s request for a modern and professionally brand identity. The design stands out distinctly from their competitors.
Effective Use of Color Strategy: The selected green and blue color scheme fulfilled the client’s request for easy on the eyes, gender-neutral colors, while also conveying key brand values such as wealth, trust, unity and professionalism.