L.A. Tourist
The Project
L.A. Tourist is a race that needed a home, its own identity to promote upcoming races, results, photos and news outlets.
The Problem
They were using their base business to promote their race but their business site did not have all the vital information. There needed one place dedicated to the race to house all information.
Category
Events / Sports
Client
L.A. Tourist
Tools
Figma, Canva, GoDaddy and Mailchimp
Deliverables
Designing, image sourcing, copy writing and complete build. Connect newsletter to their CRM tool.
The Project
L.A. Tourist is a race that needed a home, its own identity to promote upcoming races, results, photos and news outlets.
The Problem
They were using their base business to promote their race but their business site did not have all the vital information. There needed one place dedicated to the race to house all information.
Category
Events / Sports
Client
L.A. Tourist
Tools
Figma, Canva, GoDaddy and Mailchimp
Deliverables
Designing, image sourcing, copy writing and complete build. Connect newsletter to their CRM tool.
Web Design & Build
As an underground race, social media could no longer sustain all the useful information a website can bring. The website was created to remove it from flooding their business website and create a home for the race. They needed a hub for all that was the race without compromising their base business. The navigation is user-friendly to drive traffic to specific areas .
The Results
Growth – Achieved a 714% increase in organic direct traffic from Year 1 to Year 2.
High Performance – Maintained strong traffic levels with 1,900 organic direct visits in Year 3